You don’t “treat” a face in July. You keep the base from falling apart. Heat, AC, sweat, UV — this is the season the barrier is thinnest.
What that actually means
Water. Calm. Then whatever anti-aging you already tolerate. Not a new 12-step.
- Dry: feed and seal.
- Oily: light moisture, not stripping.
- Sensitive: fewer bottles.
When it acts up
Flush, sting, that paper-thin look. That’s not a personality. That’s a wall getting thin. Stop adding. Cleanse, moisturize, SPF. The crisis is usually just too much product in hot air.
